Our WHY

transforming the way people learn, lead, and interact

At the heart of our purpose is a profound belief in the power of transformation. We envision a world where people and brands constantly evolve, striving to be the best versions of themselves. This transformation is driven by unconventional thinking and a commitment to challenge the status quo through reverse thinking.

Our WHY

transforming the way people learn, lead, and interact

At the heart of our purpose is a profound belief in the power of transformation. We envision a world where people and brands constantly evolve, striving to be the best versions of themselves. This transformation is driven by unconventional thinking and a commitment to challenge the status quo through reverse thinking.

Our Methods

thinking in reverse

We believe that traditional methods often fall short in addressing the dynamic challenges of today's world. By thinking  reverse, we approach problems from a fresh perspective, uncovering innovative solutions that others might overlook. This mindset not only helps in solving immediate issues but also fosters a culture of continuous improvement and resilience.

Our Passion

we are passionate about developing
better humans & organisations

Our vision

The Reverse Thinking Philosophy by Start Reverse has transformed countless brands, developed thousands of leaders, and positively impacted hundreds of thousands of team members. 

Our vision is to make Reverse Thinking accessible and affordable for teams and individuals looking to enhance leadership, culture, and impact on customer and team engagement and retention.

Our desire

Create a FREE Culture: an environment where people feel FREE to be themselves, embracing their unique identities and perspectives. RELEVANT by ensuring that each person’s needs, values, and contributions are recognised and valued. 

ENERGISING encouraging innovation and creativity, with open spaces for collaboration and idea-sharing. ENGAGING moments that not only drives motivation and happiness but also builds a strong sense of community.

Our aspiration

To develop EPIC leaders and STAR performing individuals around the world who deeply care about people, places and planet.

Making a difference for the communities they serve.

Our aspiration

To develop EPIC leaders and STAR performing individuals around the world who deeply care about people, places and planet.

Making a difference for the communities they serve.

Our identity

We are Reverse Engineers.

powered by
Start Reverse

Start Reverse is a boutique consultancy specialising in Experience, Culture, and Leadership Transformation. Our focus is on cultivating team and customer engagement and retention. We transform brands by defining their purpose and bringing it to life. This is achieved by changing the way people learn, lead, and interact, all guided by a Blueprint, a shared direction and relevance. We help companies become the ultimate destination for their employees and customers, ensuring their brand stands out as a preferred choice in the market.

bringing relevance to the world

We help brands and people become more relevant, differentiated, and meaningful. In doing so, we make our clients' and customers' aspirations tangible and achievable, ensuring they are not just market participants but market influencers.

Our methodology clarifies how to engage and activate a stimulating culture that drives high employee performance and engagement, as well as high customer satisfaction and experience. As a result, brands will not only meet but exceed their customers' expectations, cultivating loyalty and driving business growth.

our north 

What we stand for

transform individuals and organisations worldwide


We provide on-site experiential certifications led by experts to empower individuals and organisations to become Reverse Thinkers and market leaders. Our approach emphasises the significance of being purpose-driven, people and experience focused and how it influences their environment.

Our team

reverse thinkers

Jorn Wisselink

Commerce

Judith Peek

Associate + Facilitator

Dirk Willemsen

Partner + Facilitator

Denis Drossart

Partner

Bertha Hof

Brand + Experience

Andre Wiringa

Founder

Ulf Kowanda

Associate + Facilitator 

Sabrina Servat

Graphic Designer

Jessica van Rijn

Learning Designer

Barbara van Staveren

Business Development
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